About Rinum

Rinum is the end result of years of hard work by its founder– Abdul Muneer Pullanthodi. It is a brand he forged using over 2 decades of experience in the industry. Here is the illustrious history of how Rinum Holdings came to be.

Rinum Vision

Driven by our leader’s bold vision, Rinum aims to stand as the unrivaled global leader in the market. With relentless innovation, exceptional quality, and an unwavering commitment to customer satisfaction, we strive to elevate lifestyles worldwide, setting new industry benchmarks and empowering communities for generations to come.1

Rinum Mission

Rinum’s unwavering mission is to enhance the daily lives of our customers, catering to their essential needs in nutrition, hygiene, and homecare. Through a diverse range of quality brands thoughtfully designed to meet their requirements, we are dedicated to delivering utmost satisfaction and convenience to every household we serve.

2001: Abdul Muneer Pullanthodi started his career with ‘Abdulla Essa Flour Mill LLC (Branch)’, owned by his father.
2005: Established a wholesale trading company named ‘Abdulla Essa General Trading LLC’ in Al Qusais, Dubai.
2011: Founded his brand processing unit called ‘FRYDAY’ (Food Point Packing & Packaging Materials Trading LLC).
2012: Rebranded ‘Abdulla Essa General Trading LLC’ to “Rinum International Trading LLC”.
2022: Opened a new branch for wholesale trading in Musaffah, Abu Dhabi (Rinum International Trading – Sole Proprietorship LLC).
2023: Established another new branch for wholesale trading at DIP-1, Dubai (Rinum International Trading LLC – Branch).